The SEO industry has a lot to thank for the all-in-one SEO software suite, Moz. With its educational content, which was established in 2004 under the moniker SEOMoz, introduced SEO to the marketing industry at a whole new level and developed industry-standard metrics that are still employed in boardrooms today.
As the technology marketing industry exploded, Moz developed several SEO tools and doubled down on its Pro SEO solution suite to allow marketers to attract organic traffic, leading the market to shift toward end-to-end SEO software that could handle everything from content management to social media marketing to technical crawling, but can this platform’s tools still compete with the recent industry authorities?
What Is Moz?
Moz, earlier known as SEOmoz is a software as a service (SaaS) company based in Seattle, Washington, U.S., was founded In 2004 by Gillian Muessig and Rand Fishkin as a consulting firm, which later shifted to SEO software development in 2008, sells marketing analytics software and premium inbound marketing subscriptions. It is a web optimization tool that helps individuals, businesses, and agencies improve their website performance by using a variety of algorithms to analyze the website and then providing recommendations on improving its entire performance based on that.
Moz Pro: Plans and Pricing
|Main Deal||If an individual just needs the basics or is new to SEO, this plan is an ideal way to get started with.||Ample boundaries plus full access to keyword research tools.||The ideal plan for agencies and businesses serious about SEO.||For in-house marketing teams and large SEO-focused agencies|
|Campaigns and Keyword Rankings||3 with 1,200 total search results||10 with 6,000 total search results||25 with 12,000 total search results||50 with 18,000 total search results|
|Pages Crawled||400,000/mo.||2 million/mo.||5 million/mo.||8 million/mo.|
|Pay yearly (Save 20%)||$79/mo= $950 billed yearly||$143/mo= $1,719 billed yearly||$239/mo= $2,868 billed yearly||$149/mo= $5,750 billed yearly|
There are three tiers of pricing for Moz, each with unique features and monthly restrictions. All yearly memberships are discounted by 20%, so making a commitment up front for individuals who intend to keep using the service might result in significant savings.
Is Moz Pro Ease To Use?
The Moz Pro interface is uncluttered and simple to navigate. It can be disjointed in some places, with tools such as Open Site Explorer delivering a wonderful user experience despite still being within the suite of Premium. The immaculate MozBar Chrome extension carries Pro’s tools into the browser, overlaying data on search results of Google while individuals browse. The SEO toolbar is a standard download for the new initiate to the organic search world. Overall, The premium version is one of the most considerable and approachable tools for novices on the market that want an important SEO metrics overview. However, Moz Pro is less cohesive than Ahrefs and SEMrush on further examination.
With a Moz Pro subscription, an individual will have a complete toolset for optimizing the site for multiple search engines. While $99 for a single month may sound costly for the first SEO service, but there is no doubt the return can be much more than a subscription fee. From their provided services, it is easy to learn in the SEO Learning centre, where the guide is available that is organized around twelve subject areas, or by publishing queries in the community, which connects individuals with 500K+ digital marketers. We (BEN) must say Moz is the original, and still among the best in the industry.